Wick Award brand development
Brand identity for Wick Award, a lottery funded project set out to achieve lasting change in 150 local areas across England. Hackney Wick was one of the awarded regions. Hackney Wick is known for it’s creative community, boasting the highest density of artists and practitioners in the world. The Logo demonstrates the Wicks core values: creativity, community and togetherness. The earthy color palette was developed from eye-dropping selected colors from the Wicks surroundings: graffiti, canals, green space, waste, art, wildlife and architecture.
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